Tuesday, March 1, 2011

LAFB #10: Did you read my tweet?

This morning, Jon Acuff wrote about "The friend who assumes you've read every one of their tweets of [sic] Facebook status updates."  Since he wrote on the topic that my blog was originally intended to cover, I consider this a guest post...only he posted it on his own site.  Either way, I'm taking it as such and telling you to head on over to Stuff Christians Like and check it out.

Second issue on my mind [I almost wrote "secondly," but then I thought about you, Taking Back Tiffany], am I the only person who thinks that "Facebook Status Update" is way too complicated of a term?  I mean, even though it's not on Twitter, it's still essentially a tweet (although you can go over 140 characters, which is nice).  Can't we all just decide that "tweet" is a good generic term?  Like how Rice Krispies and Scotch Tape and Post-It Notes have become so universally associated with their product that even off-brands are casually referred to by the most popular version.  I feel the same way about non-Apple mp3 players.  I have a Creative Zen Muvo, which is not entirely popular anymore.  If I refer to it as my Zen, people will think I'm Buddhist; if I say it's an iPod, they'll know what I'm talking about, even if it's not an actual iPod.  "MP3 player" is just too long for casual conversation.

Now, I know what you're thinking, "I hate Twitter, so I wouldn't want my FSU [not Florida State University, just offering an alternative abbreviation] associated with it!" or "I hate Apple, why would I want to associate my mp3p with it?"  Whoa, mp3p, that's gangsta.  Because, now companies like 3M have to make a greater effort to ensure you know that you should buy Scotch brand tape or Post-It brand notes.  Even though every other knock-off is exactly the same, they have to protect their market share by insisting that theirs is way better.  Bottom line: it makes executives cringe when you refer to an RC Cola as a Coke.  The best way to demistify the mega brands like Apple is to make their name commonplace.

Booyah, Steve Jobs. 

2 comments:

  1. You just booyah'd Steve Jobs--Awesome! Just watch your back. Jobs doesn't like to be be booyah'd.

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  2. Jobs would do something about it, but there's a turtleneck in his way. Gates is the one who'll take action when booyah'd, and no I don't mean the Defense Secretary Robert Gates, although he would do that too.

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